How To Rank On Google

Published February 21, 2013

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How To Rank On Google By Writing A Blog Post

This week’s Q & A saw a question by the lovely Valina Eckley. Valina is a Graphic and Website Designer. I have personally worked with her and can highly recommend her. She’s committed to giving great service and her work’s great too. You can find her at Cheer Leading Website Designs.

Here’s your video: “How To Rank On Google By Writing A Blog Post”

We all know that blogging is a great way to get your website to rank well on Google, because Google loves fresh content. Achieving a great rank on Google however requires consistent posts over a substantial period of time…unless you are really strategic about your posts.

So let’s have a look at How To Rank On Google using a Blog…Fast!

First of all you have got to be aware that Google doesn’t equal Google. There’s Google.com, Google.com.au, Google.de and so forth. In my case, my blog post ‘How To Fail In Business (The 10 Most Spectacular Ways)”ranked on the first page of Google.co.uk and Google.com.au within 3 days; on Google.com it’s on the top of page 2 right now.

It’s hard to be sure which factors ultimately lead to actually making a top rank on the Search Engines, since Google is keeping their Algorithm as secret as they can, but here are the most important factors according to Kath. 😉

To start with, make sure you choose the a great keyword or keyword phrase, one that actually generates a few thousand searches each month.

Then use that keyword as your title. This ONLY works, if your keyword makes a good title as well.

1. WordPress

I have used WordPress for years and I still think it’s the best platform for a website. And since Google themselves have recommended WordPress frequently in the past…well, it’s good enough for me!

2. WordPress SEO By Yoast Plugin

One of the things that make WordPress so powerful is the abundance of plugins that you can use to add functionality to your site. In terms of SEO, the SEO by Yoast Plugin is very popular right now and frankly…it’s awesome.

It covers all the basics (like submitting your site to the Search Engines) as well as lists the important tags that Google wants you to cover. It is colour coded, and as soon as you have filled in your tags correctly and adjusted your content the red dot turns to green. Once you have the green light…your good to post your blog knowing that you have optimised it for Google.

3. Repeat Your Focus Keyword…As Often As Possible

Never forget that traffic is king on Google. This means that the more traffic you can create to your website, the higher you will rank. Traffic tops all!

This means that you must write your content for your reader, for a person, NOT for the Search Engines. So whatever you do and as important as it is to optimise your posts, make sure that your post reads well. So do repeat your Focus Keyword – often – but only in a way that is grammatically correct and doesn’t feel unnatural to the reader.

4. The Length Of Your Blog Post

Whilst short blog posts can be interesting and punchy for your readers, the length of an article actually matters on the Search Engines and the longer the better. Depending on the Keyword you are targeting and how much competition it has, an article of 2,000 – 6,000 words will outrank shorter posts.

5. Domain Age

Domain Age (the time that your website has been published online) could or could not play a role in the ranking of a single blog post. My guess is that it probably does.

Google’s Algorithm which determines where your site or a page on your site ranks on the Search Engines is made up of hundreds of different factors. The ones discussed above are just the ones that I think are the most important ones for my particular post.

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by Kath Luty | Business Mentor