Great Landing Pages
Published March 20, 2013
It’s Q&A Friday!!!! This week’s Question is from Geraldine Ruth Dyer of Moondial’s Madness, and it’s about How To Create Great Landing Pages.
Landing pages are pages on your website that people ‘land’ on after clicking a link. This link usually stems from an ad of some description (from a Google or Facebook Ad for example), but it could also be typed off any form of offline advertising (like your business card, flyers, magazine ads etc.).
Landing Pages are usually hidden from your usual visitor and contain a specific offer of some description.
Watch the Video below to find out more!
This Landing Page converts at around 10%.
Great Landing Pages – Step 1:
As with any other marketing effort you make, you need to plan ahead. Firstly you need to know, what you want to offer from that page (and it has to be 1 thing and 1 thing only). Secondly you need to be very specific as to WHO you are going to offer it to.
So before you create your landing page, you need to find out as much as you can about your potential buyer.
Once you have done that research, the most important thing is to tailor your language to that person, that potential buyer that you have identified. And remember – it’s a person!
Great Landing Pages – Step 2:
The second step in creating your landing page is to write your copy. When writing your copy, don’t forget:
- that your headlines are the most important part of your copy!
- to keep your language simple!
- to write as if you are talking to one particular person!
Great Landing Pages – Step 3:
Once you have the copy nailed, it’s time to put your landing page up! There’s many different ways of creating landing pages, the two systems that I use (because they’re affordable and simple to use) are Optimize Press and Leadpages.
Optimize Press is essentially a WordPress theme and only works if your site is run on wordpress. It’s a simple, clean collection of templates that allow you to allocate your headlines, your videos, your opt-in forms in different places on your page. All you need to do is choose the template that you prefer, stick in your logo and headers and copy and paste your copy into it.
Optimize is a one-off payment of $97.
Leadpages also gives you a host of templates to choose from. The templates are very different from Optimize Press in that they look a lot less ‘salesy’ and are very image focused.
They look very pretty and require a lot less copy…which makes them very quick and easy to create.
Definitely worth a try if you have a good offer!
Leadpages is a monthly investment of $37 with a 30 day money back guarantee.
That’s it! If you stick with these Great Landing Pages Rules, you too will increase your leads and make more sales for your business!
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by Kath Luty | Business Mentor